Reserve Dogs
Brand Film
Brand
Guayakí Yerba Mate
Key Message
You’d do anything to get your hands on a new Yerba Mate flavor.
Target Audience
People who are obsessed with Guayakí Yerba Mate.
Goal
Hype existing clientele about the drop of the new Berry Lemonade flavor and make them want to plan a heist to get their hands on one of them.
Project Information
When I moved to the US, I noticed that many of my student peers survived on a specific energy drink. Most of them drank Guayakí Yerba Mate. Their favorite flavor was solely available in one location throughout the city, and it was limited in stock. They would do anything to get a can of their precious flavor. From that, I got the idea of creating a heist for this brand.
Project Process
At the beginning I wanted to create a situation where two friends plan to go to a Shiva (a week-long Jewish mourning period observed at home after a close family member dies, where loved ones gather to offer support and remember the deceased) where they know they got cans of their favorite Yerba Mate flavor, and pretend they knew the deceased. Since I had two weeks to produce the entire film, I decided to pivot. I watched the video clip of “Sabotage“ by “Beastie Boys“ and got inspiration from it. To make it even more ridiculous, I decided to use only one actor to embody the three different robbers. That way, I had the full Sabotage-like heist.
Key Services
Art Direction, Copywriting, Camera Operator, Video Editing, Sound Editing, Talent.